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Keep America Beautiful Redux

Keep America Beautiful Redux

After a 30 year hiatus, the Ad Council and Keep America Beautiful are collaborating again, this time to introduce a new advertising campaign that seeks to boost recycling. In the distant past, the team collaborated to promote anti-littering campaigns which spawned memorable slogans such as “don’t be a litterbug” and “every litter bit hurts,” and iconic images as the “crying Indian” featuring a Native American distraught over the pollution around him. The current campaign, “I Want To Be Recycled,” featuring plastic bottles and aluminum cans “aspiring” to be more than their discarded selves – ending up as part of more socially redeeming products such as plastic benches, blue jeans, sports stadiums, computer casings and the like. The new campaign ‒ by the San Francisco-based Pereira & O’Dell ‒ uses television, radio, outdoor and online advertising to promote Keep America Beautiful’s recycling agenda. The new campaign is being underwritten by the American Chemistry Council, Waste Management, Nestlé Waters North America, Niagara Bottling, Unilever, the Anheuser-Busch Foundation and the Alcoa Foundation. LEARN MORE >


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