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GDUSA Green Newsletter

July 2013

green news

 
I WAS TAUGHT TO HATE (LITTER)

I may have bad habits, but littering is not one of them. The reason: the very powerful Keep America Beautiful ad campaigns that ran constantly on television and in print when I was growing up. The “crying Indian” – don’t freak out, that was what the character was called in the 1970s – shed tears over a polluted waterfront. Susan Spotless – don’t freak out, that was what the character was called in the 1970s – showed us that “every litter bit hurts” And I bought in completely, to this day feeling deep in my gut that littering is an abomination against God, man, country, native Americans and judgmental women. It was effective public service advertising that promoted a socially responsible message, and it continues to control my behavior many decades later. (Too bad there was no “Don’t Mix Plaids and Stripes” public service campaign in those days; then I’d be perfect.) It will be interesting to see if the new Ad Council-Keep America Beautiful collaboration, their first since the halcyon years (see below), can be as effective for today’s impatient, fragmented and skeptical audience. But it’s worth a try.

— Gordon Kaye, editorial@gdusa.com

   

 

The 411 On Chicago's 606

THE 411 ON CHICAGO’S 606

Chicago’s next great park – and an emphatic answer to NYC’s High Line – has a new name… LEARN MORE >


VSA on Rethinking Recycling

VSA ON RETHINKING RECYCLING

VSA Partners is responsible for the design of Sappi’s eQ Journal, Issue 5, “Rethinking Recycling.”, an educational tool on sustainability issues and practices… CONTACT >


Bigger than a 16 Ounce Can

BIGGER THAN A 16 OUNCE CAN

The Coca-Cola Foundation is granting $2.59 million to the city of Chicago to provide 50,000 blue recycling carts so that the city’s houses and smaller apartment buildings have access to recycling… VISIT >


A BIRD IN THE HAND

All natural flavored sparkling water, Something Natural, has rebranded with a new design by the Little Big Brands consultancy that distills down the original flock of birds identity to a single graphic bird… SEE MORE >

A Bird in the Hand


SUSTAIN CONDOM ENTERS MARKET

Hollender Sustainable Brands is launching Sustain, the first sustainable, fair trade, FSC-certified condom in the United States… LEARN MORE >

Sustain Condom Enters Market

   

 

Keep America Beautiful Redux

KEEP AMERICA BEAUTIFUL REDUX

After a 30 year hiatus, the Ad Council and Keep America Beautiful are collaborating again, this time to introduce a new advertising campaign that seeks to boost recycling… LEARN MORE >


TASTES GREAT, LESS (LAND)FILLING

Advertising agency Kemp Goldberg Partners recently rolled out ads for The Nature Conservancy in Boston that ask people what the “future of nature” will be – in each case, prompting them to choose between two apparently imcompatible options… SEE MORE >

Tastes Great, Less (Land)Filling


ONE STOP (ORGANIC) SHOPPING

Target is going organic with a new store brand, Simply Balanced. Amanda Irish, senior director of Target’s store brands, said the new line is in response to the growing popularity of organic foods… SEE MORE >

One Stop (Organic) Shopping


Expanding Packaging Options

Expanding Packaging Options

EXPANDING PACKAGING OPTIONS

Swedish research company Innventia teamed up with designers from agency Tomorrow Machine to develop an expanding bowl, sustainable package customized for freeze-dried food… SEE MORE >