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PRINT 2013

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Ferroconcrete's
New Pet Project

Ferroconcrete's New Pet Project

Ferroconcrete has crafted a new brand for Reviver Pets, a daily, reusable way to eliminate unwanted odors that cling to pets and their owners. The key to the project, states Yolanda Santosa of the Los Angeles design firm, is an appealing tone-of-voice, positioning the product as a friend who can make life with a pet a little easier and a lot fresher. Playful graphics were developed for all three varieties: Dogs, Cats, and Pet Parents. The project encompassed brand strategy, positioning, art direction, identity design, package design, website design, information architecture, development of brand lines and language, and social media strategy. SEE MORE >

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