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Goodwill Annual
Report Unfolds

Goodwill Annual Report Unfolds

As part of Alexander Isley’s ongoing work with Goodwill, the designers decided to make their annual report a narrative experience, where the progressive unfolding of pages reveals new information. The document presents all the required content: A welcoming letter, mission, success stories, and financial information, all presented as part of a story line. And it ends with “a big thank you” to the year's contributors. Compared with previous years’ traditional documents, says Isley, “this report was easier to produce, used less paper, was 1/3 the cost to print, and was less expensive to mail, enabling valuable resources to be allocated elsewhere.” SEE MORE >

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