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neenah yupo AGFA PRINT 2013 jampaper visual-connections artisan clearwater Organization of Black Designers

 
 
 
GDUSA Green Newsletter

August 2013

green news

 
SUSTAINABILITY BEYOND WORDS

I know I am preaching to the choir but, still, an article I saw recently in GreenBiz.com is worth noting. The premise of the piece is that the world is now a visual place, but that corporate management types depend way too much on words to communicate sustainability. The authors recommend going “beyond words” to tell the story. Recommendations include: a punchy executive summary to support the formal corporate sustainability report; a green brand that complements the overall corporate identity; a memorable theme and title for reports; and producing materials sustainably with SFI-type third party certifications clearly labelled. Hallelujah and amen. GK
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GDUSA-HGDA

 

Platform: An Unselfish Brand

PLATFORM: AN UNSELFISH BRAND

Launched in Argentina, Coke is testing a healthier and eco-friendlier option to consumers. Coca-Cola Life is reportedly an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle…LEARN MORE >


SUSTAINABILITY BAKED IN

Salt of the Earth Bakery is relaunching their artisan baked goods in a fresh structure and design…CONTACT >

Sustainability Baked In

   

 

Bloomberg: Recyle Everything

BLOOMBERG: RECYCLE EVERYTHING

Following the largest expansion of its recycling program in 25 years, New York City unveils a multi-channel consumer public education campaign…LEARN MORE >


Epic Push For Green Fox Toon

EPIC PUSH FOR GREEN FOX TOON

Walmart is going green for the homevideo launch of “Epic” in what Variety magazine says may be “the biggest push for a homevideo title by the world’s largest retailer to date.” …READ MORE >

 

Goodwill Annual Report Unfolds

 

GOODWILL ANNUAL REPORT UNFOLDS

As part of Alexander Isley’s ongoing work with Goodwill, the designers decided to make their annual report a narrative experience, where the progressive unfolding of pages reveals new information. The document presents all the required content: A welcoming letter, mission, success stories, and financial information, all presented as part of a story line. And it ends with “a big thank you” to the year's contributors. Compared with previous years’ traditional documents, says Isley, “this report was easier to produce, used less paper, was 1/3 the cost to print, and was less expensive to mail, enabling valuable resources to be allocated elsewhere.” SEE MORE >

 

Nascar In A Race To Green

NASCAR IN A RACE TO GREEN

Nascar is running television spots intended to show how its drivers and corporate partners are chipping in to help make the planet greener…CONTACT >

   

 

Hoping You'll Keep Your Cup

HOPING YOU’LL KEEP YOUR CUP

KeepCup is an Australian-based company with a global mission: to encourage the use of reusable cups… LEARN MORE >

 

Sustainability On Head, Heart, Hand Agenda

 

SUSTAINABILITY ON HEAD, HEART, HAND AGENDA

Today, “to design” is a verb that transcends disciplines and mediums: Those who design bring creative value to messages, objects, functions, experiences, services and strategies. The AIGA in Minneapolis plans to explores the three dimensions of modern design practice: (1) Head - Design thinking or strategy. (2) Heart - Design for social impact. (3) Hand - Design as craft. Great design will always embody each of these attributes, though every project draws on them in a different balance. The conference will celebrate the need for all three, and kick off AIGA’s centennial celebration. LEARN MORE >