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GDUSA Newsletter

OCTOBER 2013

 
MORNING IN AMERICA

Can you tell from the first two stories below that autumn has come to the Northeast and that I already miss the life affirming warmth of the sun? The chill is making it hard to get out of bed. You know what else makes it difficult to face the day? Knowing that the morning news will be packed with tales of political (so-called) leaders behaving badly. So they managed to avoid total default; big deal. Going forward, they should heed this month’s career tips from The Creative Group, also found below: take responsibility for your actions, accept blame when it is yours, don’t point fingers but solve problems. If Congress and the President took this advice, that might brighten the day of all of us who actually pay the bills and taxes, create the jobs and communities, and build a nation.

— Gordon Kaye, editorial@gdusa.com

    corporate_image

 

There Is A 'Sun' In Sundance

THERE IS A ‘SUN’ IN SUNDANCE

The sun has set on founder Robert Redford’s old Sundance Institute logo, and is rising on a new logo by Pentagram. The symbol is the work of partner Paula Scher, in collaboration with designers Lingxioa Tan and Kayla Jang…SEE MORE >

THE GDUSA PACKAGE DESIGN
AWARDS IS OPEN FOR ENTRIES

 
VISIT >

Graphics Cut To The Chase

GRAPHICS CUT TO THE CHASE

Sullivan has begun the first phase of a long-term branding, communications, and recruitment initiative for Cornell NYC Tech, a school with the potential to revolutionize technology graduate education. Described as “a brand new model for education, a graduate school for entrepreneurial technologists,” the institution was created through a partnership between Cornell University and Technion in Israel, and backed by the City of New York…SEE MORE >

   

 

Warmer Start To The Daypart

WARMER START TO THE DAYPART

For 61 years, The Today Show has been a staple of morning news and entertainment on the NBC television network. Los Angeles-based Ferroconcrete has refreshed the familiar rising sun logo…SEE MORE >

Warmer Start To The Daypart


Sf Businesses 'C' New Identity

SF BUSINESSES ‘C’ NEW IDENTITY

The San Francisco Chamber of Commerce looked to one of the city’s most admired designers to create a logo and brand identity to better reflect San Francisco’s innovative, diverse and distinctive business community. The Chamber’s new logo, by Primo Angeli, in conjunction with new agency partner Stapley-Hildebrand, depicts the principles through a mosaic of icons…SEE MORE >

 

THE BRIDGEMAN BUZZ:
VISIT BRIDGEMAN AT VISUAL CONNECTIONS

Looking for new visual resources? Come visit Bridgeman (along with many other suppliers) at the Visual Connections Expo on Wednesday, October 23rd from 12 - 7:30pm.
 
Visit Bridgeman at booth J1-2 to learn more about their comprehensive archive of fine art, cultural and historical stills and footage. The event is free for image buyers, happy hour included!  
REGISTER FOR VISUAL CONNECTIONS >
 
LEARN MORE ABOUT BRIDGEMAN >

bridgeman at visual connections

 

ATLANTA MUSEUM GOES TO THE MAT

Describing Paul Rand as the “godfather of American Modernism,” the Museum of Design Atlanta (MODA) celebrates the master this fall with the opening of “Paul Rand: Defining Design.” The exhibition will runs October 27 through January 26, kicking off with a costume party “Come as Your Favorite Font” on October 25…MORE INFO >

Atlanta Museum Goes To The Mat


Pandora Tunes Up Logo And Icon

PANDORA TUNES UP LOGO AND ICON

Pandora has a new company logo and a new icon for its mobile apps. The graphics coincide with the intro of Apple’s iOS 7, but officials say that this was not the main catalyst for change. “We started work on the update to the Pandora brand and identity about a year ago,” CTO and EVP of Product Tom Conrad told the website Mashable…SEE MORE >


No Rest For Newman 20 Years On

NO REST FOR NEWMAN 20 YEARS ON

Susan Newman is celebrating 20 years in business as graphic designer and marketing director. Her firm, Susan Newman Design Inc. (SNDI) specializes in branding and design for businesses, entrepreneurs and creatives. Formerly an art director and designer for Macmillan, Penguin and other publishers after graduating from SVA, Newman initially focused her design studio on the publishing industry, but then expanded into designing websites and marketing campaigns, executing total package branding. For the past several years, Newman has defined herself as “a brand visibility designer” with a hands-on approach to helping companies and brands build their presence globally across all media…READ MORE >


Loveable Losers Honor Home

LOVEABLE LOSERS HONOR HOME

The Chicago Cubs have adopted a new symbol to celebrate 100 years of Wrigley Field in 2014. Brandon Ort of New Bremen OH submitted the winning design for the “Wrigley Field Turns 100” logo contest…SEE MORE >

   

 

In The Hunt For Fox Sports 1

In The Hunt For Fox Sports 1

IN THE HUNT FOR FOX SPORTS 1

FOX Sports 1 partnered with entertainment branding agency loyalkaspar for its debut as a national multi-sport network. Available in over 90 million homes in the US, this marks one of the largest network launches ever. “Our strategy was to have FOX Sports 1 be a distinct and vivid extension of the FOX Sports brand,” says Robert Gottlieb, FOX Sports 1 EVP of Marketing…SEE MONTAGE >


‘RELENTLESS’ SANGER & EBY AT 25

One of Cincinnati’s largest women-owned businesses – and among its largest branding, marketing and advertising companies – celebrates a landmark milestone this month as it hits the 25-year mark. Partners Lisa Sanger and Donna Eby attribute the quarter century of business growth to a “relentless focus” on understanding client needs and creating innovative, strategic solutions…LEARN MORE >

'Relentless' Sanger & Eby At 25


BIG 12 SYMBOL TACKLES TURMOIL

Austin TX-based GSD&M is responsible for a new logo and branding effort on behalf of the Big 12 Conference. The venerable college football league has been going through something of an identity crisis…LEARN MORE >

Big 12 Symbol Tackles Turmoil


PHOTO EXPO ADDS FOOTAGE FOCUS

Visual Connections New York returns on October 23 to the Altman Building in Chelsea, Manhattan. The annual education and networking event is for buyers of creative and editorial photography, footage and illustration. The one-day program offers the opportunity to learn about sourcing, licensing and using imagery; discover new sources of stock media; meet the people behind the images; learn about the latest trends and pick up tips; network with peers; and enjoy a free lunch, beer or glass of wine…FREE REGISTRATION >

Photo Expo Adds Footage Focus

 
take-five  

Take Five! Career Tips From The Creative Group

THE BLAME GAME

Have you ever “taken one for the team”? Three in 10 senior managers surveyed by our company said they have accepted the blame in the office for something that wasn’t their fault. Here are five tips for navigating the blame game at work:

1. Admit When You’re Wrong. It’s better to acknowledge a mistake you’ve made than to try to deny it or shift the blame.

2. Move On. When something goes wrong, don’t get wrapped up in pointing fingers. Focus on what should be done to resolve the issue and avoid similar situations in the future.

3. Don’t Always Be The Fall Guy (Or Girl). It’s understandable for employees to cover for a colleague from time to time, but don’t make a habit of it. The individual who made the error may continue to make mistakes, and you will be the one whose job could be at risk.

4. Keep Everyone Honest. Make sure expectations are clearly outlined for every project. Document each team member’s responsibilities and contributions so there’s accountability.

5. Give Credit Where It’s Due. Acknowledge colleagues for their accomplishments and call attention to group successes.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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