GDUSA Green Newsletter
When reviewing the 2013 Interbrand Best Global Green Brands
results this summer, I missed an obvious pattern. I have also
recently missed my subway stop, my wife’s birthday, the
rise of Google stock and the final episode of Breaking Bad. So
missing something is no surprise. But it is worth circling back
to note, in this respected study, four of the top five green
brands are car companies: No. 1 Toyota, No. 2 Ford, No. 3
Honda, and No. 5 Nissan. The Brandchannel website, related to
Interbrand, did not miss this fact, noting that green is now
in the DNA of automakers, if only because they are center stage
and in the glare of the spotlights. GDK
READ MORE >
STAMPING RAW FOODS AS FUN
Jan Sabach has created a colorful identity for Project Raw,
a San Diego CA-based organization that promotes the positive effects of a raw food diet on personal health, communities,
and the environment through education and volunteer
activities. Following a raw food diet can seem extreme
(“Kale smoothie??”) and reductive
(“All the things I can't eat!”).
The primary challenge for the Czech-born designer:
to break this narrative and introduce the raw food diet as an approachable and fun possibility. To achieve this end, Sabach
created a series of colorful organic textures to support the logo by using real fruits and vegetables for stamps.
The effect is a friendly identity that invites
the uninitiated to learn more about Project Raw's mission.
Sabach currently lives and works as a Design Director in Northampton MA. SEE MORE >
GO GREEN BUT SKIP THE GRANOLA
Qet Botanical Skincare asked Modern Species to help brand
and design their new 40-sku line of skincare products with sustainable materials. After all, what’s the use of having a pure
organic product if its packaging is wasteful? With the organic personal care market exploding, the plan was to create a sleek,
sophisticated look to attract savvy label-reading women interested in healthy skin, but not interested in the granola look.
For the labels, Modern Species selected a tree-free material, Cradle-to-Cradle Silver Certified TerraSkin made from ground
stone and polyethylene resin. For bottles too small to fit
all of the needed information on the label,
100% PCW folding board by Neenah Paper was used to
make box wraps. SEE MORE >
GDUSA GREEN PEOPLE: THINK IT, FEEL IT, MEAN IT
The current GDUSA magazine (September/October)
features a special report that shines the spotlight on several design organizations who exemplify the ethic of sustainability ‒
in terms of process or production or expertise in communicating an authentic green message, or all of the above. These design
firms, collectively, tell us that: (1) a holistic concept of sustainability in the
graphic arts has clearly taken hold that embraces responsibility writ large ‒
linking environmental responsibility, fiscal responsibility and social responsibility. (2) personal passion plays an important role how these firms succeed as providers of
sustainable design; it informs the way they frame the design challenge,
structure the design solution, educate and persuade the client, organize their businesses,
attract new clients, and integrate their jobs with their lives; and (3) transparency demands
that brands and client have to mean what they say, say what they mean, and be ready to back it up.
Below are our 2013 Green People.