Arboretum 'Big D'
Pentagram has completed a comprehensive rebranding of the Dallas Arboretum and Botanical Garden. Partner DJ Stout, Associate Julie Savasky and designer Carla Delgado in the Austin TX office teamed up on the project. Included are a new identity, revamped print collateral, and an overhauled website. The Dallas Arboretum and Botanical Garden, a 66-acre park on the shores of White Rock Lake, is a Dallas institution and a hub of activity for the city. Explains Stout: “The Arboretum is such an important part of the Dallas social scene, so ingrained in the culture of the place, I thought it deserved its own ‘Big D.’” The icon is based on a Roman capital letter with a spring of greenery curling down from its top serif; the letterform is black but the sprig color changes with the seasons. MORE INFO >