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What Makes
Colorado Colorado?

What Makes Colorado Colorado?

Colorado state officials have unveiled a logo and an accompanying slogan ‒ “It's our nature” ‒ as the focal points of a new Colorado brand. In what is described as the most ambitious branding effort ever undertaken by a state, Colorado is incorporating the logo into every activity of state government from print to signs to collateral to websites. "We have a state flag and seal, but until now Colorado has never had a unified brand,” says Aaron Kennedy, the state's Chief Marketing Officer. The symbol was designed by Evan Hecox in response to Governor John Hickenlooper’s query: “What makes Colorado Colorado?” LEARN MORE >

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