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GRAPHIC DESIGN ENEWSLETTER / OCTOBER 14, 2008IN THIS ISSUE:
Publishers Note: Searching For A President |
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PUBLISHERS NOTE: SEARCH FOR A PRESIDENTDo you ever wake up in the early hours of the morning and contemplate that, perhaps, neither of the presidential candidates are up to the job? I do. Almost every night. As several pundits have noted, we may well have a situation in which one candidate (John McCain) is too hot and the other (Barack Obama) is too cool. Enough politics from me, though, or the angry letters — “stick to design or shut up” — will start to flow. Again. So, staying within the world of design and marketing, here is an interesting tidbit. Senator Obama is showing clear leadership in at least one area: buying ads tied to debate-related search terms such as “debate winner” and “debate results,” and is snatching up ad inventory alongside searches for economic-related terms to capitalize on increased interest in Wall Street. According to a study by direct marketing specialist agency, SendTec, where Obama has acted, John McCain fears to tread. He has not purchase any search ads related to the debates or the meltdown. “McCain’s SEM campaign has taken a noticeable downturn and their camp is missing significant opportunities,” states the report. Both candidates are running clips and debate-related ads on their websites after the debates, and in terms of post-debate traffic, SendTec’s analysis shows that BarackObama.com draws a much larger share of total web users than does JohnMcCain.com. — Gordon Kaye GRAPHIC DESIGN NEWSVirgin’s Airphoria A Top Workplace Logo Is The Key Slam Dunk For 72andSunny SPECIAL ANNOUNCEMENT: THE GDUSA STORE
MORE GRAPHIC DESIGN NEWSLive Unbuttoned Thinking Outside The Train Saluting The Ray Tavin Tapped SPECIAL ANNOUNCEMENT
UPCOMING EVENTSThru October 24: New York NY. AIGA Design for Democracy presents a selection
of posters at the AIGA National Gallery. Supported by Yupo and Declare Yourself,
the goal is voter awareness and expanded participation. Thru November 26: New York NY. Highlights from the AIGA 50 Books/50
Covers competition are on display at the AIGA National Design Center. Thru November 29: Various Cities. The popular Color Control Freak Seminar,
sponsored by Pantone, HP, EIZO and X-Rite, makes its annual trip through the country. October 14. New York NY. Creative director at SpotCo, and former senior art
director at Rolling Stone, Gail Anderson delivers an address at the School of Visual
Arts. Admission is free. October 16: New York NY. Opposites Attract, featuring Margo Chase and Carin
Goldberg. Part of a series about accomplished designers whose career paths are
completely opposite. Organized by Armin Vit and Bryony Gomez-Palacio of
UnderConsideration. October 16-17. Denver CO. A new DMI seminar addressing fundamental issues
in sustainable design. Led by Adam Richardson and Sara Todd of frog design,
who are making their own company, as well as their clients, greener. October 16-22: Philadelphia PA. DesignPhiladelphia showcases a
multidisciplinary exhibit. Running in conjunction with National Design
Week, thepublic display aims to focus on the depth of the visionary work. October 18. Washington DC. The Art Directors Club of Metropolitan
Washington joins the AIGA chapter in KickBrawl 2008. It ain’t
over ’til the last run has scored and the last beer has poured at
Folger Park in Capitol Hill. October 19. New York NY. Type Directors Club sponsors Paul Shaw in a
walking tour of the lettering of the Upper East Side, Carnegie Hall and
Harlem, all in Manhattan. October 21-24: Chicago IL: The NPTA Alliance puts paper manufacturers
and distributors together at the organization’s annual convention
at the Hyatt Regency Chicago. It’s been going on for 100 years. October 23-24: New York NY. GAIN is an AIGA conference that brings
together business and design leaders from a variety of industries. Held
at the Roosevelt Hotel in Manhattan, the focus is on ideas about brand
value and building stronger business practices. October 24-26: New York. The annual conference for PACA, the trade
organization in North America that represents the vital interests of
stock archives of every size, from individual photographers to large
corporations, who license images for commercial reproduction. October 26-29: Chicago IL. Graph Expo is the most comprehensive
graphic communications exhibition and conference in the Americas. See
the largest array of equipment and services for digital prepublishing,
prepress, printing, digital output, wide format imaging, bindery, package
printing and converting, mailing, fulfillment, creative services. October 29: New York NY. Keep current on the stock imagery industry at
the 8th Annual Picturehouse New York event. Held in the appealing Altman
Building, the event brings together over a hundred image suppliers, including
20 first-time exhibitors. November 5-21: New York NY. The Art Directors Club Hall of Fame
Festival and Exhibition honors seven laureates who have made significant
contributions to art direction and visual communications, and whose
lifetime achievements represent the highest standards of creative excellence. November 8. Boston MA. MASS MoCA in North Adams MA is the destination
for AIGA Boston’s next What Drives You event. Admission includes bus
transportation, guided tour, and box lunch. November 12: Madison NJ. Management Strategies for Inhouse Creative
Managers led by Moira Cullen, Group Director Strategic Design, Coca-Cola,
and Emily Cohen, Consultant to Creative Professionals, in a full-day event.
Organized by Insource, an association of corporate creatives. November 13. Santa Monica CA. Registration deadline for the December meeting
of the Association of Professional Design Firms at Shutters. This
year’s leadership forum’s theme is “Leadership
Effectiveness - Breaking the Barriers to Success.” In a customized
seminar for APDF, Rhoda Pitcher discusses how to determine the barriers
to design firm’s growth. November 13-14. Los Angeles CA. Dynamic Environments II is an SEGD
Workshop and Tech Showcase for graphic designers and others involved in
the planning, design, construction, or implementation of these dynamic media. November 18-19. Boston MA. Managing Creative Staff is an upcoming
seminar by Dr. Leonard Glick, a professor at Northeastern
University’s College of Business Administration. Sponsored
by the Design Management Institute, it provides a fundamental overview
of an extremely complicated issue. November 19. Detroit MI. AIGA Detroit presents Celebrate Michigan
lecture and reception, recognizing the present and future of graphic
design in Michigan. It takes place at the College for Creative Studies. SPECIAL ANNOUNCEMENT: THE GDUSA STORE
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Virgin Atlantic Airways’ new U.S. campaign — dubbed “Airphoria”
— is based on the concept that flying Virgin Atlantic is always a great experience,
regardless of the class. McKinney of Durham NC led the campaign, which runs through
February and targets business travelers who may choose Upper Class or Premium economy
services, as well as leisure travelers, who tend to ride Economy. The airline is making
targeted ad buys to reach every audience. For instance, to sell Upper Class seats, which
typically attract college-educated professionals with a household income of $100,000 or
more, the brand is buying banner ads on news sites such as Conde Nast's Portfolio.com,
print ads in Chicago newspapers, and out-of-home ads in major metropolitan areas including
New York.
TracyLocke of Dallas TX has designed a new logo for the Van Cliburn Foundation, as the
foundation embarks on a four-year span of celebrating golden anniversaries, beginning with
the commemoration of pianist Van Cliburn’s win at the Tchaikovsky Competition in 1958
and culminating in 2012 with the 50th anniversary of its first competition. While the new logo
— a stylized piano in a solid circle — has a contemporary feel, it draws inspiration
from the original logo, designed by Cliburn board member Sam Cantey at the organization’s
inception in 1961. “The new, distinctive icon ushers the Foundation into the 21st century
with a sense of timeless elegance,” said Richard Rodzinski, President of the Van Cliburn
Foundation, which promotes talent in classical music through piano competitions, concerts and
education programs.
GDUSA continues to grow to serve the graphic design community. We recently have
been named an official reseller of Pantone® products. Our offerings run the gamut
from traditional Pantone® Solid Colors Palette, the most widely used Pantone®
palette with over 1100 unique numbered colors… to the new Pantone Goe System, a
new vision of color that provides an extended range of 2,058 chromatically-arranged
solid colors that are easy to locate and specify using guide, chip and software
formats… to the fun and versatile ColorMunki tool…
A new viral marketing push by EVB for Levi’s dubbed “Unbutton
Your Beast” is raising eyebrows, as the online effort lets consumers get
creative with a pair of 501 jeans that unzip to reveal a talking creature. The
controversial campaign, whose target audience is 18-to-24-year old males
unfamiliar with 501 jeans and their button fly, is part of a global brand
campaign for Levi's dubbed “Live Unbuttoned” which launched this
summer. San Francisco's EVB, which has come up with online viral campaigns
for OfficeMax and Kodak as well as Levi's, created a website where visitors
find a large pair of jeans that asks them to create, customize and send their
own “beast.” Visitors can choose from such creatures as Paul the
Pincher, Sock Nasty and Saucy Sal, then add a pre-recorded message or record
their own via voice-capturing technology. Not everyone appreciates the joke
though, with some bloggers already calling the campaign tasteless and indecent
and some pushing for a parental warning on the site.
OAI, Inc. was enlisted to print two celebratory grand banners to capture the
excitement for long-suffering Rays fans, rejoicing in the Tampa Bay baseball
team’s success in the American League East. Two large vinyl banners
depicting artwork — provided by the Rays — were hung at the Colonial
Bank building in downtown Tampa to greet residents, employees and baseball fans
bright and early Monday morning. “We are excited our team won… we
wanted to do something unique, so we worked over the weekend to produce banners
for the city and fans to enjoy,” said Jessica Blevins, Print Production
Manager at Tampa-based OAI, the largest format printer in the Southeast.
Mohawk Fine Papers, Cohoes NY, has promoted Jane Monast to Director of
Communications. She assumes responsibility for all phases of the marketing
communications operations of the company’s core business. Monast joined
the paper company in 2000 has overseen hundreds of projects and initiatives,
working with designers and printers across the U.S. She has recently taken over
responsibility for internal and external public relations, and co-manages the
Mohawk Show and traveling exhibit. Laura Shore, the well-known Senior Vice
President Communications, continues to oversee communications at a strategic
level.