Hilary Lentini

RD18_G_HILARY_1

FOUNDER & CREATIVE DIRECTOR
LENTINI DESIGN & MARKETING, LOS ANGELES CA

I founded Lentini Design & Marketing (LDM) in 1990 as a woman-owned branding and marketing firm. Our offices are in Historic West Adams, a neighborhood in Los Angeles. We work with established B2Bs, non-profits, public sector, and green sector clients. We utilize a proprietary process that enables clients to rediscover their magic, re-envisioning their brands and their print and online presence via websites, social media including geo-interest targeting, and email campaigns.

LDM has served clients in the green sector for over 15 years. We support several workforce development clients, who are creating curricula to educate for green jobs. Drawing from this deep experience, it was a natural to move in the direction of social responsibility with a sustainable focus. Designing for social good presents a profound and meaningful way for us to make a difference. For example, we’ve assisted Los Angeles County Metropolitan Transportation Authority (LA Metro) in communicating how it is building LA’s transportation infrastructure in sustainable, responsible ways to reduce traffic congestion and improve quality of life for all Angelenos. This includes creating outreach collateral, reports, digital marketing, video trainings and more.

Lentini Design & MarketingPICTURED LEFT TO RIGHT: AJ LENTINI, TALIA LENTINI, MICHELLE MCALLISTER, ALLIE CORMIER, LEANNA HANSON, JUDI WHEELER, KEITH HOLLINGSHEAD, HILARY LENTINI, ALAN ALTUR, AND STEPHANIE STILLINGS

HOW AND WHY DID YOU COME TO USE DESIGN TO ADVANCE SOCIALLY RESPONSIBLE AND/OR SUSTAINABLE PROJECTS, CLIENTS AND CAUSES?

I have always been involved in my community through volunteer work, as well the decision to have LDM in-kind a portion of our services to non-profit clients throughout the decades. As a parent, I know that the next generation inherits what we leave for it, and I take that responsibility seriously. Succeeding generations are dependent on us and our dedication to sustainability and resilience.

ARE THERE ANY SPECIAL CHALLENGES, OPPORTUNITIES, URGENCIES IN 2018?

For the year ahead, I see these special challenges: given that global warming is scientifically indisputable, it is imperative that we –– as individuals and businesses –– help create a more sustainable, resilient future for all. The key to change is education. Our company’s efforts, social media visibility, interviews that share statistics and knowledge, and other marketing channels all allow accessible and clear education about the importance of social responsibility and the impact even a single individual can make. Of course, there are obstacles that we must continue to circumvent. With the attempted rollbacks in environmental protection at the federal level, it’s even more important now that California continues to lead in that area.

Our LDM Team consists of myself (Principal and Creative Director), Allie Cormier (Senior Account Executive), Michelle McAllister (Senior Project Coordinator), Stephanie Stillings (Associate Project Manager), Leanna Hanson (Lead Print and Website Designer), Keith Hollingshead (Lead Programmer and Software Engineer), Alan Altur (Website Production and SEO Manager), and AJ Lentini (Social Media for LDM and in my personal life: my better half!).