Hilary Lentini

GREEN19-HILARY-LENTINI

LENTINI DESIGN & MARKETING (LDM)
PRESIDENT, NAWBO-CA LOS ANGELES CA

I intentionally founded Lentini Design & Marketing, Inc. (LDM) as a branding and marketing firm focused on working with clients who are making the world a better place. Based in Los Angeles, we’re communication experts for our clients to “message their magic” in print and online. We work with high-potential clients, established B2Bs, non-profits, public sector, and sustainability sector clients, aligning their branding and marketing while expanding their market and visibility. Our approach is unique to each client, enabling us to re-energize our clients’ print and digital presence with compelling content. We turn their visions into reality — through branding, print advertising and sales materials, websites, social media and social media advertising (including geo-targeting and geo-interest targeting), email campaigns, and even strategic speaking and networking deployment as well.

HOW AND WHY DID YOU COME TO USE DESIGN TO ADVANCE SOCIALLY RESPONSIBLE AND/OR SUSTAINABLE PROJECTS, CLIENTS AND CAUSES?

I’ve always given to non-profits whose causes resonated with me. And once I became a parent, it became even more important to me to give back by supporting those whose efforts are literally making the world better for us all. LDM has a page on our website listing all the charities we support. Many are clients — we’ve worked with a broad array, including those with a socially responsible focus before that approach even had a name! I am currently serving as President, National Association of Women Business Owners, California Chapter and have been appointed by the Governor to the California Workforce Development Board representing the small business perspective.

We’re continually educating ourselves on the latest socially responsible approach, widening our purview to: social impact, corporate social responsibility, social entrepreneurism, social cause, and social enterprise, staying on top of what’s current and what’s to come. In some cases we augment our clients’ social impact efforts, in other cases we have clients who are budding social entrepreneurs and we create a strategic vision for them to grow into.

Using digital platforms, we have the ability to augment and multiply a brand’s online impact to educate and promote change for the greater good — sometimes it’s as simple as letting people know how they can take part. Creating content with the mindset of Designing for Good is satisfying for us — our clients are truly making the world a better place.

LDM has always given to causes and supported non-profits by providing them the professional resources they need in order to stay on mission, reaching key audiences and stakeholders. We’ve been working with the Dr. Susan Love Foundation for Breast Cancer Research, whose mission is to end breast cancer. No small task. They were challenged by a dated website that wasn’t telling the story of their data-driven, ground-breaking research that is saving lives. We redesigned and rebuilt their online presence, weaving in the emotion and vision of the organization into their online presence.

DOES 2019 PRESENT ANY SPECIAL CHALLENGES, OPPORTUNITIES, URGENCIES, OBSTACLES IN DEVELOPING GOOD AND/OR SUSTAINABLE DESIGN?

Climate change must be addressed from as many angles as possible; the design community has an important role in the global conversation. We have the ability to influence not only the sharing of science and information on a vast, digital scale, but also Designer Marketers can use Big Data to draw focus and attention to this critical issue. By challenging ourselves to address urgencies like this in our approaches to Designing for Good, we’re able to move the needle for all.