PRINCIPAL, ALAMINI CREATIVE GROUP
NEW YORK NY
Jennifer Bergamini founded Alamini Creative Group (ACG), an integrated creative agency specializing in branding, website development, and marketing communications, in 1997 — shortly after graduating from Parsons School of Design. Under her leadership, ACG combines innovative design, smart marketing strategy and leading-edge technology to develop effective solutions that deliver results to their wide range of clients. An award-winning agency, ACG has always had a focus on doing work that matters to them and working with organizations doing good. Their clients include educational and world-class financial institutions including New York University and Wolters Kluwer, educational publishers and non-profit organizations and foundations including the United Nations and the World Bank. By providing clients with fresh creative approaches and strategic solutions to their communications needs and telling their stories in powerful and meaningful ways that connect with audiences, ACG has established many longstanding partnerships. The agency has also worked with a range of global projects including, but not limited to: economic empowerment; women’s rights and empowerment; healthcare rights and initiatives such as cancer prevention, awareness campaigns and smoking cessation campaigns; mental health initiatives; climate change; disarmament and conflict prevention; explosive remnants of war awareness; economic effects of global tobacco use through the Tobacconomics Project, at the Chicago Institute of Health Research & Policy.
HOW AND WHY DID YOU BECOME INVOLVED IN DESIGNING FOR GOOD AND WHY DO YOU BELIEVE DESIGN IS AN ESPECIALLY EFFECTIVE TOOL FOR THIS GOAL?
Jennifer has always been active at supporting causes that are important to her — women’s rights, justice equality, animal protection and climate change, among others. As a natural extension of her values, she formed partnerships with non-profit and educational institutions across the world dedicated to doing good. She has an affinity for projects that increase awareness of social issues, while promoting solutions and directly impacting people’s lives.
GIVEN THE CONFLUENCE OF EVENTS AND CHALLENGES WE FACE THIS FALL, DOES 2020 PRESENT ANY SPECIAL OPPORTUNITIES, URGENCIES, OBSTACLES TO DESIGNING FOR GOOD?
Design is an effective tool because it touches everyone. It is engrained in every aspect of our lives thus providing a unique opportunity of reaching people in myriad ways through critical messaging that can bring change and make people stop and take notice. It can take complex and dense subjects and transform them by incorporating creative design elements and sound bites to engage the audience and draw them into conversation. In 2017, India and the United Nations formed a strategic partnership — The India-UN development Partnership Fund — dedicated to supporting sustainable development projects across the globe that are owned and led by developing countries. The Fund’s ambitious agenda aims to advance the Sustainable Development Goals (SDGs) with a focus on least developed countries and small island developing states. To support the launch of the fund, ACG developed a visually compelling logo and brand identity along with promotional materials, including video and event signage, to highlight and draw attention to the Fund’s aggressive project development plans. To date, the Fund has already supported 59 projects in 48 countries, through a $150 million multi-year pledge by the Government of India.