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Monadnock

designers see paper as backbone
Interviews with 23 designers, printers and corporate specifiers are featured in the newest addition to Monadnockís Edge Series of paper promotions. The piece, entitled Specifying Quality, finds that all ìview paper as the backbone of their work and that virtually everyone interviewed deliberately specifies premium paper for much of their printing and design.î Relatedly, most find that paper quality and securing the appropriate paper for a job remains a high priority even in difficult economic times. The cover features Allison and J.P. Williams. Inside can be found Jennifer Morla, Kit Hinrichs, Steve Liska, Lana Rigsby, Jennifer Sterling, Mark Schwartz, Steff Geissbuhler, Doug Oliver, Leslie Smolan, Joe and Nancy Essex and more The promotion is printed on Monadnock Astrolite Silk Finish 65 lb. Cover and Monadnock Dulcet 65 lb. cover. Portraits of the printers and designers are rendered in halftone, duotone, tritone and quadtone, all at 175 line screed with a dot-for-dot satin varnish.
Contact: 877.877.2098 or www.mpm.com

Weyerhaeuser

squires reveals beauty in utility
Squires & Company is an award-winning design firm that modestly describes itself as ìthat shop that does good work.î That shop that does good work is responsible for The Best of the Bunch, a current promotion for Weyerhaeuser Paper. The brochure is an eclectic collection of colorful fruit crate labels originally created for farmers many years ago to differentiate their products. Using artwork and typography from actual fruit crate labels, plus three original paintings created specifically for this piece, each page of the book recounts an interesting tale of commercial history and, in so doing, displays the capability of ink on Lynx Opaque, Weyerhaeuserís ìno-nonsense #1 opaque paper.î The metaphor works perfectly: just as utilitarian objects like fruit crates can be transformed into art, so Lynx Opaque paper is capable of being transformed into a dynamic, creative and appealing brochure. With offices in Dallas and Albuquerque, Squires & Company (pictured above) staffs 20 employees working on projects ranging from corporate identities and marketing collateral to interactive tools and websites. Says Squires senior designer Bret Sano, "After 25 years, the 'shop that does good design' has no plans of doing otherwise."
Contact: www.lynxopaque.com

intense texture inspires greenleaf media
The Constellation Jade promotional piece, The Shimmer of Texture,Ýwas designed to showcase the beauty and range of the Constellation Jade line of mica coated, embossed papers. The piece was developed as a promotional sample book to showcase Constellation Jade to the design community. Design firm principal Mary Walsh of GreenLeaf MeDia says that the primary inspiration for The Shimmer of Texture, was the paper itself. With nine vibrant finishes all reminiscent of raw silk, the intense texture drew the design team to fiery red and yellow hues with a subtle Asian flair. The challenge from there was finding photos and imagery that would capture the range and depth of the shimmery paper. The final image concepts range from the explosive brilliance of fireworks to the sparkle of costume jewelry - with each photo accentuating a particular Constellation Jade finish. GreenLeaf MeDia is a full service design group based in Madison, Wisconsin, that specializes in web/ print design with midwestern warmth and an urban flair.
Contact: www.thepapermill.com

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