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| clockwise from top left: RelianzBank, Gardner Design Minneaplois, UNO; Bank West, Cato Purnell Partners; Adidas, Sockeye Creative | |
FILIGREE
There was a time that filigree only lived on currency, stock certificates and cigar bands. That was then; this is now. The intricate, interlocking weave of the Spirograph-like form sends a certain message of quality, prestige and security. Its engraved appearance adds a sense of heritage to its application.
Whether in a close-up detail or a complete wreath, this technique creates an authoritative, impervious force field around the logo. It doesn't rely on mass: Instead, it uses an airy finesse that allows it to lock to a surface and gives the mark a sense of place. Last year's report discussed The Bank of New York logo, developed by Lippincott Mercer, which conveys a similar sense of beauty and security.
There was a time that filigree only lived on currency, stock certificates and cigar bands. That was then; this is now. The intricate, interlocking weave of the Spirograph-like form sends a certain message of quality, prestige and security. Its engraved appearance adds a sense of heritage to its application.
Whether in a close-up detail or a complete wreath, this technique creates an authoritative, impervious force field around the logo. It doesn't rely on mass: Instead, it uses an airy finesse that allows it to lock to a surface and gives the mark a sense of place. Last year's report discussed The Bank of New York logo, developed by Lippincott Mercer, which conveys a similar sense of beauty and security.
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