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| clockwise from top left: Conquest Recordings, AKOFA Creative; Double Dutch, Planet Propaganda; Revolve Motion, Edward Allen; Brainfloss, MINE | |
SCRIBBLES
This is a throw-back to our childhood, when we didn't have to stay inside the lines. We could create bedlam with any color crayon we damn well pleased. These marks have a frantic nature about them that appeals to a younger generation, but note that the logos are generally brought back under our thumb with the addition of a formal element, often typographic.
Here, again, we come back to the theme of controlled chaos. It's an opportunity for companies to show they have the ability to create an orderly freedom, a chance to escape the constraints of an organizational planet, but not leave the gravitational field.
This is a throw-back to our childhood, when we didn't have to stay inside the lines. We could create bedlam with any color crayon we damn well pleased. These marks have a frantic nature about them that appeals to a younger generation, but note that the logos are generally brought back under our thumb with the addition of a formal element, often typographic.
Here, again, we come back to the theme of controlled chaos. It's an opportunity for companies to show they have the ability to create an orderly freedom, a chance to escape the constraints of an organizational planet, but not leave the gravitational field.
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