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clockwise from top left: Buffalo Saints, Howerton+White Interactive; Gridlock Paintball Team, The Flores Shop; The Darling Room, Hammerpress; REB Textiles, Gardner Design
EMBELLISH

A marriage of grit and finesse is responsible for the visual success of these marks. These are typically a dichotomy of fine details and dingbats knocked out of and assembled with a degenerated background element. Rich with rhythm and emotion, these logos are often, though not exclusively, associated with the arts.

The human process of collecting and meticulously crafting the various components is not lost on the consumer. This genre speaks well to a younger generation and the skateboard culture. Most important, though, is the influence of the artist, Ryan McGinness, who has created a hybrid of graphic design and fine art with his installations.

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