Overlap

In some respects, this is an evolution of last year's Overlay trend and a definite continuation of the strong transparency genre in logo design. While still relying on relatively flat color overlay — like so many layers of colored lighting gels — this direction is more concerned with linkage. These logos describe sets and subsets as an analogy for the literal connections within a corporation. Remember that transparency is a strong buzzword in the corporate world. The need to be transparent — fiscally and otherwise — to the public, employees, and investors is an essential trait.

Elements coming together with nothing to hide help to extol the depth or diversity of an institution. The overlapping subsets can often be used to help tell a story or explain the architectural structure of the organization. Advances in software have made the process of designing transparent imagery much more inviting. Adobe Illustrator, for example, allows a designer to experiment and see transparent techniques in real time, as opposed to the arduous steps that Photoshop would require to achieve the same result.

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