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WAUSAU PAPER

DO NOT UNDERESTIMATE THE POWER OF COLOR
By Jeff Fox

To effectively define and communicate clients' identities, designers must develop strategies and concepts that encompass words, typography, graphics, images and, of course, color. Color is prevalent in every aspect of a designers world, and in Wausau Papers newest print piece, Inspired by Color, the intention is to encourage the graphic design community to embrace color and think more creatively about how to use colored papers to enhance their design.

For the promotion, 15 leaders in the fields of architecture, music, cuisine, fashion and photography were asked how color inspires them in their work. Isaac Mizrahi, the couture fashion designer who evolved into a household name; the "New Queen of Bluegrass" Rhonda Vincent; Cesar Pelli, the AIA Gold Medal architect; and Discovery Channel chef Marcus Samuelsson: these are some of the artists profiled in Wausaus Inspired by Color.

Each feature section includes artists stories, quotes and samples of their color-inspired work. Dramatic photography, lush fabrics, contemporary cuisines, eccentric stages and award-winning architectural achievements create eye-popping visuals that adorn the pages of the piece. Vividly bright images demonstrate how one can use readily available and affordable printing techniques to achieve amazing results on colored papers, and that by using color on color, you can create unusual and unexpected results.

Everyday objects take on new dimensions in the piece through the utilization of Wausau Papers extensive color line and various print techniques, such as litho printing and UV printing, to demonstrate the versatility and amazing results that can be achieved using colored papers.

The concept behind Inspired by Color is that color defines our world and gives definition to the objects around us. It connects emotions, perceptions and desires. By approaching each new project with an acute awareness of the emotions the piece is meant to evoke, designers can use the power of color to create the intended mood and attitude.

Additionally, the majority of the papers used in the piece are Forest Stewardship Council and Green Seal Certified and contain 30% or more recycled post-consumer fiber. Green papers from Wausau inspire exciting new thinking and color design possibilities that are also environmentally conscious.

Contact: www.wausaupapers.com

JEFF FOX IS DIRECTOR OF MARKETING FOR WAUSAU PAPER'S PRINTING & WRITING SEGMENT

 

SMART PAPERS

EUROPEAN LOCALES

SMART Papers has upgraded and added new colors to Passport, its premier uncoated line of recycled, fiber-enhanced papers. All Passport products now contain 30% post-consumer waste fiber and feature papers of the highest interest to todays printers, designers and end-users. Four new popular cover colors were also added to SMART Papers Felt offering. With Coco, Urban Gray, Dark Blue and Serious Black, the updated line is showcased in a new swatchbook that doubles as a print demonstration. The swatchbooks black-and-white and color photos of European locations illustrate the sophistication and visual depth that SMARTs Felt papers create.

Contact: www.smartpapers.com

HAMMERMILL

CAN'T BE IGNORED

International Paper just updated its Hammer mill swatchbook to including the most current Hammermill papers. The Hammermill line provides an unparalleled selection of grades to accommodate just about every application, printing method and finishing technique. The papers come in all the weights, finishes and colors you need. And now you can check it all out in an updated swatchbook. The Hammermill lineup offers some the best-known, best-performing and most dependable papers around. Whether its Color Copy in 100 bright, Laser Printer in 98 bright, Ink Jet, Fore MP or the recycled Great White, Hammermill papers provide worry-free performance and create an impact that cant be ignored.

Contact: www.ippaper.com

STORA ENSO NORTH AMERICA

ED KNOWS INK

Ed #10, the latest in the Ed (as in educational) series of promos from Stora Enso North America, explores how designers can work with printers to get the most out of electronic prepress technology. You may not become an expert overnight, but youre sure to learn something new about getting ready for press from Ed #10. Why does Ed care? Because for professional designers, there is no better feeling than seeing a job come off the press, looking exactly the way you want it to. Ed thinks you should get everything you want, all of the time. Ed also wants to show that Stora Enso should be you first choice for fine printing papers, because the company is dedicated to helping designers do their best work. What more could you want?

Contact: 800.436.2635 or www.storaenso.com/na

SAPPI FINE PAPER NORTH AMERICA

ALL IN THE FAMILIES

Sappi Fine Paper North America has revitalized its brand line-up with a new "brand family" approach. No longer using the #1, #2 and #3 paper qualifications, Sappi streamlined its product lineup and developed a strategy rooted in customer and product segmentation, making it easier than ever for printers and designers to select the right Sappi paper. At the foundation of the new strategy are four brand families: Premium, Performance, Buzz and Economy. Each Sappi brand is now housed in one of the families, and each in addition is tied to a value proposition that makes it crystal clear which brand to choose for every kind of project. One of the intriguing parts of Sappis brand family approach is the Buzz family. Buzz promises to bring new and seasonal brands to market and demonstrates the companys continued investment in research and development. "Sappi understands the need for innovation in the paper industry," said Jennifer Miller, the executive VP of marketing and communications at Sappi Fine Paper North America. "We created the Buzz family to give our R&D team a platform to introduce and refine new and existing products." The first Buzz product is Lustro Offset Environmental, which is made of 30% post-consumer waste and is FSC and SFI Certified — making it Sappis premier environmental paper option. VSA Partners helped develop Sappis segmented strategy and related communications materials.

Contact: www.sappi.com

 

DOMTAR

WHY PAPER?

The way we communicate is changing. Technology, the economy and even ecology are playing a role. Along the way, they're changing the way we think about paper. Yet even as we explore the issues and consider our options, one constant remains. Paper is here to stay! Paper has value. It's personal and human. It's portable, yet secure. It's consistent and permanent. But most of all, paper is effective — whether as a business tool, a marketing device, a means of expression or an instrument of change.

Domtars newest printed promotion on Lynx Opaque answers the question, Why Paper? This series of four books takes a look at the latest ideas regarding our relationships with paper. The first book, Why Paper Works, explains why — even in an age of electronics — paper is a natural default and often the best way to get the job done. Subsequent books explain Why Paper Protects, ...Sustains and ...Inspires.

PAPER SELLS. In a survey by the Retail Marketing Association, consumers judged print media more effective than email or Internet ads in affecting their shopping habits. Unlike print, electronic ads can be blocked, and theres still a degree of credibility that e-media has yet to fully earn. But no matter what, the fact that print drives Internet sales demonstrates its importance in a coordinated plan. As part of a balanced branding effort, print — and paper — deliver.

PAPER ASSURES. The dotted line. The bottom line. The fine print. It's no coincidence that our lives — our births, our report cards, our learners permits, our graduations, our marriages, our mortgages, our travels — and, yes, ultimately our final bequests — are documented on paper. Certified. Ratified. Signed, sealed and delivered. Because, if you want it legitimate, youd better get it in writing.

PAPER COMMUNICATES. With paper, there's no waiting for images to download. Theres no logging on or finding a connection. Theres no scrolling. And when you want to go to the next page, you just, well, turn the page. Its easy. And, speaking of easy, paper is still more legible, easier on the eyes and generally more reader friendly.

PAPER JUST WORKS. The numbers are right there in black and white. When you want results, you turn to print. And print means paper. Its effective. Its credible. Its consistent. You can make it whatever you want.

PAPER MEANS BUSINESS. It informs us, persuades us, educates us and organizes us. A substrate for success, it's the platform on which business plans and civilizations are built. From doodles on napkins to the Bill of Rights, when its time to get to work, we pick up a pencil and put our thoughts on paper.

To demonstrate the intrinsic value of paper, Domtar selected Lynx Opaque to produce the Why Paper? promotion. Offering a 96 brightness and standout opacity, Lynx excels with rich color reproduction and crisp, clean detail. The Why Paper series was designed by Squires & Company, Dallas, and printed by Anderson Lithograph, Commerce CA. Within its pages, a variety of printing processes are utilized, from conventional four-color process with dot-for-dot dull varnish to engraving, match foil and/or match colors. Copies of the series are available from Domtar paper distributors throughout North America.

Contact: www.domtar.com

 

MONADNOCK PAPER MILLS

A FIELD GUIDE

The second edition of Monadnock Paper Mills instructional how-to guide for creating more sustainable print materials been released. Entitled A Field Guide: Eco-Friendly, Efficient and Effective Print, it is a single resource that presents objective information and points out alternatives for design decisions that support sustainability without sacrificing style and impact. Designed with no bleeds and sized for efficient sheet use, the guide is an exercise in sustainability itself. It is printed on Monadnocks Astrolite PC 100, a 100% uncoated post-consumer fiber, process chlorine-free, archival quality paper. "The purpose of the guide is to give graphics professionals objective information regarding how decisions made in the design process can impact sustainability," said Richard Verney, chairman and CEO of Monadnock Paper Mills. The guide doesn't tell designers what to do; nor does it advocate that they follow every suggestion. Rather, it provides and opportuni- ty for graphics professionals to think about the environmental impact of their design decisions and consider how they can implement alternatives. New information in the second edition of A Field Guide includes a full chapter dedicated to packaging, an expanded section on energy and emissions, and an overview of the various environmental programs, logos and terminology.

Contact: www.mpm.com/info

 

XPEDX

TWO PRIZES FOR PRINT QUALITY

xpedx and the Cincinnati marketing strategy firm Kucia And Associates won two joint Gold Ink Awards at last months Graph Expo 2007 trade show. A Silver Award was granted for a box mailer that Kucia designers named "the portfolio piece." The lovely box, which contained six 10x10 cards detailing xpedxs supply-chain services, was sent to high-end retailers. Another standout piece, this time nicknamed "First Impressions," took home a Pewter Award from Gold Ink for design and print production excellence. It was sent to an exclusive list of buyers for high end retail chains and it contained an accordion brochure as well as and an iPod Nano. Both entries were printed by Steinhauser, Inc., of Newport KY, which uses a six-color press and inline aqueous coating. xpedx provided Gilbert, Mohawk and Gmund papers for the job. The project was overseen by Jeff Higgins and Gary DeVillers, both of xpedx.

Contact: www.xpedx.com