FEATURE | AMERICAN PACKAGE DESIGN AWARDS
PACKAGING, POP AND THE INSTORE EXPERIENCE
Marketers are challenged as never before to convey their message to
differentiate themselves and their products. Think visual clutter, think
information overload, think eroding brand loyalty, think global
competition. This newest of our three major competitions focuses on
package design and instore graphics as increasingly critical
difference-makers at the point of sale. This year, we reviewed more
than a thousand entries, of which less than one in five are showcased
here. This showcase makes for an informative, inspirational and lively
read. And if looking at these materials is not just plain fun, we
don’t know what is!
Adidas founder resurrected in Claymation; designer posters raise funds for the California wildfire
victims; Williams-Sonoma packaging is eco-friendly; ZONA party graphics add Fellini-esque fun; Hornall
Anderson serves up organic restaurant design; Ugly Mug gets new face; and many more.
SEEN AND NOTED
TDA tells flavored water story; punk-inspired poster collection unleashed by Modern Dog; Asics tries on
new lifestyle campaign.
Barcelona designer is the real deal; investor group acquires Method; Rodriguez moves to Mintz &
Hoke; Goneya designs at kor group; DeLise develops at Zunda Group; Evans joins Kelliher Sametz; and many others.