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GOOD AND EVIL
 
TDA Advertising & Design of Boulder CO created an ambitious package of marketing materials for the new brand bot Beverages. Bot is berry, grape and orange flavored fortified water for kids and can be found across the nation at Whole Foods and other supermarkets. The company tapped TDA to create three print ads, three broadcast and radio ads, packaging and a website. The tag? “Bot is good.” Creative credits go to CDs Jonathan Schoenberg and Thomas Dooley, AD Alex Rice and designers Brizida Ahrnsbrak and Ryan Bramwell, the latter of the Denver company Spillt. For more information, see their website below.

DOGGONE GOOD POSTERS
 
For two decades, Seattle’s Modern Dog Design Co.has cranked out piles of witty, punk-inspired posters promoting a varietyof theater, music and political events. Highlights from Modern Dog’s repertoire are now gathered together in a new book from Chronicle, Modern Dog: 20 Years of Poster Art (Not Canine-Related). Company founders Mike Strassburger and Robynne Raye edited the volume. See more at their website below.

SOUND MIND, SOUND MARKETING
 
New marketing by running shoe maker Asics aims to remind consumers that its brand name is short for “anima sana in corpore sano,” a Latin phrase that translates as “a sound mind in a sound body.” The agency behind the efforts is vitrorobertson, a San Diego-slash-Atlanta agency headed by John Vitro. Vitro and company use vivid art direction and clever copy to portray Asics sneakers as something more than just a running shoe. At root, Asics form a crucial part of any healthy life, the ads claim. The “ Sound Mind, Sound Body” concept will be featured in all Asics marketing materials throughout 2008, including outdoor, online and TV. The spring will see a print campaign in nearly 30 national publications, among them Runner’s World, Men’s Health, InStyle and Spin. Creative credits go to ECD John Vitro, CD/ Copywriter K.T. Thayer, ACD Taylor Crawford, ACD/Copywriter Justin Ebert, ADs Rob Petrie, Ashley Caballes and Barry Brothers, and Photographer Paul Aresu.