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LOGOLOUNGE.COM
THE 2008 REPORT BY BILL GARDNER
WHAT FOLLOWS ARE 15 TRENDS THAT HAVE INDEED POPPED UP ALL OVER THE WORLD. OVERCASTING THEM ALL ARE PREVAILING WINDS THAT ARE WORTH NOTING FIRST:
We saw less emphasis on sustainability or general “greenness” in logo design. There's plenty of natural imagery but being “green” doesn't seem all that unique anymore.
Colors are becoming more vivid. Desaturation has drained away, and the chroma factor pumped up.
There's an overall move toward cleanliness — in type, in line, in color — as if ideas are getting more and more succinct. It may be an indication of the degree of seriousness with which branding is now regarded.
Less is more common: less calligraphy, less Photoshop tricks, less artificial highlights.
Found pattern and illustration hang on and on and on. With a bottomless treasure chest of visual history constantly at the ready through retail collections and over the internet, it's a direction that's not likely to run its course soon, if ever.
And now, the trends.
PLEASE REMEMBER THAT THEY ARE GATHERED HERE TO CHART LONG-TERM MOVEMENT OR CHANGE, NOT TO OFFER DESIGN SUGGESTIONS. IT'S A LIVING HISTORY. THE KEY IS TO STUDY THE TRENDS, THEN EVOLVE FORWARD — AS FAR FORWARD AS YOU CAN LEAP — FROM THEM.
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