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JAWBREAKERS
Anyone who's ever torn up his or her mouth grazing on a jaw- breaker or Gobstopper can attest to the concentric rainbow displayed on a perfect cross-section of the confection. There is a certain childhood joy associated with the perfect cleaving of these orbs that is akin to discovering hidden treasure. The 70's op-art quality of these marks is accomplished with little regard for a reserved palette. Generally, brilliant color is a must and often cross-sections are as unique as Technicolor snowflakes.
There is a youthfulness to these logos that addresses a certain vitality in the market. You can't help but smile at the visual joy they seem to capture. Influences could include Target's inventive use of its own logo in marketing efforts, although the red and white of their mark seems sedate in comparison to examples shown here.
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| Form for Dazed & Confused/Topshop |
MacLaren McCann Calgary for Telphonic |
Volatile for Antidote |
Volatile for Pod |
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