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MINOR EMERGING TRENDS...
Other trends that are here and emerging:
Animotion What makes these designs unique is that they are designed to be in motion. They are not static designs that were juiced up later. You can view some excellent examples in action at www.LogoLounge.com.
Braille Words Imagine words, numbers, or letters formed out of Braille-like dots.
Stacks These logos are like transparent sandwiches that have shape stacked upon shape upon shape.
Contact Drop If a contact lens dropped on top of a logo, you'd have the same effect that these logos have. They are generally lens or circular in shape with a hard outer edge and a soft inner edge. Think of the Barrack Obama logo.
Psyche Type If you want to know what is going to happen in any kind of design, look back to what was happening 30 years ago. It's a never-ending merry-go-round of style. Witness the groovin' psychedelic type treatments that are so popular today. It's Haight-Ashbury all over again.
Pathways There are also plenty of motion lines to be seen, going up and down, back and forth, or around and around. These are like tracers—sometimes transparent like light, bouncing around or bending in space. The Tennis Australia logo is an excellent example. Where the ball goes, the logo goes.
Warped If you take a gridded piece of paper and start to fold or twist it, the printed grid will begin to conform to whatever motion you're applying. But in this category of logos, the substrate is more pliable, more flexible than paper. There's more give and stretch, so that lines on the x and y axis become contorted.
Finally, it's worth noting that there's a reasonably reliable place to look every day for the very latest in logo design (in addition, to LogoLounge.com, that is): television promo graphics for any of the major “style” channels — Food Network, Discovery, HGTV, the Travel Channel, and more. Because they have the money and the ability to get work out there quickly, the channels tend to be progressive forecasters and trendsetters. And designers, just like the rest of the unwashed masses, are home on the couch, watching.
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