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STROBE
Animation in the static environment of print is challenging at best, but with some sequential stop-motion images, a solution is at hand. Remember those flip-books that with a riffle played out a short animation? Now, take the images, place them on a single surface, and this is the result. These marks have a slinky-like, fluid nature that lends a graceful aesthetic to their associated companies.
The Nikon logo crafted by Interbrand some years ago may have signaled the introduction of this process with a major brand. Sprint's adoption of Lippincott's logo, a representation of the stop-motion animation of pin dropping, opened the gates for deeper exploration and solutions in a similar vein. Nokia Siemens' new animated logo, created by Moving Brands, successfully plays out the strobe concept when adapted to print.
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| Interbrand for Nikon |
Moving Brands for Nokia Siemens Networks |
Lippincott for UMW |
Lippincott for Sprint |
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