Richard Cassis never takes it easy. Or for granted. He firmly believes that
connecting with an audience requires rearranging the synapses. The result:
images and designs that don't just tell stories, they rewrite them. His work
as owner of sparc, inc., has created brands - and an intimate dialogue
with audiences for The Joffrey Ballet, Herman Miller, Chicago's Center on
Halsted, Walter E. Smithe Furniture, Perkins+Will and Komori. His career
began just over 20 years ago in the studios of the University of Michigan
(Magna CumLaude BFA), thenmoved on to produce work for corporations,
universities, not-for-profits and arts organizations. The awards have come
in a steady stream: American Graphic Design Awards, Communication
Arts, Print Magazine Annual, STA, Graphis and more. Richard also gives
back - to DIFFA/Chicago as a Board Member and AIGA. But at the end of
the day he believes his best works are his kids. That's why they're the stars
of his business cards.
In this economic downturn, name one thing you have done to weather the tough times.
more than ever, to my clients the value of
strategic design, creative talent and experience.
If you weren't a designer, what would you be? A dentist.
What's the one thing ALWAYS in your bag that you never leave home without? Cards. Business and Credit.
If you could spend 15 minutes talking to any person, living or dead, who would it be and why? My grandmother! She was and still is my
If you could work for anyone, a client or on a project, what would it be? Bono and any one of
his projects. RockStar philanthrodiplomacy at
ONE THING I CAN'T LIVE WITHOUT IS Family. My unconditional lifeline.
Pisces. And I completely live up to it.
I can get my hands on. I'm a mag junkie.
FAVORITE TV SHOWS
Right now it's Lemony Snicket's A Series of
Unfortunate Events. I'm a Pisces. So that will
change next month.
FAVORITE MUSIC, BAND, SONG
No favorite. But right now I'm listening to
STRENGTH & WEAKNESS AS A DESIGNER
NEW YEARS' RESOLUTIONS
1. Complete my firm's new Web site.
2. Live up to being in this issue of GD:USA.
3. Make time to finish my New Year's