FEATURE | AMERICAN PACKAGE DESIGN AWARDS
PACKAGING, POP AND THE INSTORE EXPERIENCE
Manufacturers, retailers and marketers are challenged as
never before to convey the message, promote the brand and
close the deal. Think fragmented audiences, information
overload, eroding loyalty, global competition, economic
uncertainty. Package design and related disciplines are
increasingly the difference makers in the purchasing
decision. The outstanding work showcased here — 100
or so elite design firms and departments are represented
— is testimony to that. This annual GDUSA competition
celebrates well-designed graphics, of course, but more
importantly, the power of design to forge an emotional
link with the buyer at the moment of truth.
C&G Partners rebrand Arabic language network; Scher
and Hoffmann team for MoMA identity; hope and optimism
flower in Pantone color of the year; Sahre inspires
National Poetry Month; and more.
SEEN AND NOTED
Willoughby Design team bags a new tote business; Sparks
fly in agency self promotion.
Brian Brindisi partners at Poulin+Morris; Brody Boyer
upped at Dragon Rouge; Brett Wickens and Matt Rolandson
reunited at Ammunition; HP's Joshi honored; and many others.