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May 2009 GDUSA

FEATURE | ANNUAL COLOR FORECAST
Color is among the most powerful ways to communicate messages about products, services, causes and ideas. And color forecasts are where theory and practice come together, where the rubber meets the road. Color choice is influenced by social, political and economic events — as you will see the recession, the environment and globalism are among this year ’s lightning rods — but the process is so complex and evolutionary that no simple explanation fits.
 
NEWS
Hornall Anderson unearths the woolly Mammoth; Glaser, Vignelli, Greiman tee up; “no screw, no glue” makes for sustainable workplace; Wink gives eco-friendly product line an attitude; and more.
 
SEEN AND NOTED
Raising Awearness for Kenneth Cole; Anthem adds transparency to Almay packaging; print campaign features graphic design and mob hit gone wrong.
 
PEOPLE
Piper Lemons is her real name; Carbone Smolan’s Ken Carbone takes on guest blogger gig; Lars Bastholm responsible for Ogilvy digital creative; and others.

 
123rf thinkstock bigstockphoto erickson Berthold masterfile
Photolibrary crestock