FEATURE | ANNUAL COLOR FORECAST
Color is among the most powerful ways to communicate messages about products, services,
causes and ideas. And color forecasts are where theory and practice
come together, where the rubber meets the road. Color choice is influenced by social,
political and economic events — as you will see the recession, the
environment and globalism are among this year ’s lightning rods — but
the process is so complex and evolutionary that no simple explanation fits.
Hornall Anderson unearths the woolly Mammoth; Glaser, Vignelli, Greiman tee
up; “no screw, no glue” makes for sustainable workplace; Wink gives eco-friendly
product line an attitude; and more.
SEEN AND NOTED
Raising Awearness for Kenneth Cole; Anthem adds transparency to Almay
packaging; print campaign features graphic design and mob hit gone wrong.
Piper Lemons is her real name; Carbone Smolan’s Ken Carbone takes
on guest blogger gig; Lars Bastholm responsible for Ogilvy digital creative; and others.