FEATURE | ANNUAL AND CORPORATE REPORTS
In the four decades we've covered this topic, reports have morphed — broadly
speaking — from purely financial documents, into marketing and vision
statements, and then into cross-media and interactive communication tools.
Are we on the verge of another transformation? Many designers tell us that,
increasingly, clients of all sizes and stripes are seeking reports that address
how their organization effects the lives of all stakeholders, not just employees
and shareholders. And redefining the notion of “stakeholder”
very broadly to include community, nation, even planet. Ten top design
firms show us recent work and tackle the question of change.
ANNUAL STOCK SURVEY
As budgets tighten, creative professionals become ever more dependent
on this important resource. No wonder 94% use stock in their work, and
the migration to new licensing models continues.
Rule29 celebrates Africa's Life in Abundance; Capsule bridges to new
name; new graphics for the House That Ruth Built; Gail Anderson extends
SVA poster tradition; and much more.
SEEN AND NOTED
Anthem soups up Campbell's packaging; Piscatello posters promote
Pentagram partner; Kia ad campaign has got Soul; and others.
Debbie Millman heads AIGA; David Gibson is the SEGD fellow; Yahoo's
Paul Ratzky to OLSON interactive; Marsh ups Steve Luhn to CD; and many more.