FEATURE | THE HOWS AND WHYS OF GOING GREEN
As sustainability and social responsibility work their way into the American psyche,
GDUSA presents a plenitude of environmentally-friendly people, papers, products,
services, images and ideas for graphic communicators. The highlight: commentary
from engaged and engaging creative professionals—many of them the new thought
leaders on sustainable graphic design — as to why they have gone green, what it
means internally and externally, how it fits into the business of design, and how the
economic downturn has impacted current client initiatives. The answers inform,
inspire and, occasionally, surprise.
Hornall Anderson scores at Madison Square Garden; real Italians spice up A&P
private label brand; Design Army marches on Washington; MSLK creates watershed
moment; a tree grows in Albuquerque; and much more.
SEEN AND NOTED
TDA's puzzling bank campaign; the Wilde Years relived at SVA; public radio takes
to the streets; a radical campaign urges Congress to actually read the bills they
vote on; and more.
Kit Hinrichs opens the third chapter of a best-selling career; Coke's David Butler
speaks at the AIGA Conference; James Smith is a Hall of Famer, twice; Sarah Mason
Sears is definitely OK; and others.