THE HOWS AND WHYS OF GOING GREEN

Sponsored by Unisource

As sustainability and social responsibility work their way into the American psyche, GDUSA presents a plenitude of environmentally-friendly people, papers, products, services, images and ideas for graphic communicators. The highlight: commentary from engaged and engaging creative professionals — many of them the new thought leaders on sustainable graphic design — as to why they have gone green, what it means internally and externally, how it fits as a practical matter into doing business, and how the economic downturn has impacted current client initiatives. The answers inform, inspire and, occasionally, surprise.