ERIC GOUD

Pratt Institute, Graduate Communications Design,
New York NY

Eric Goud grew up in Saskatchewan, Canada playing hockey and riding motorcycles. He headed to Vancouver to pursue his interest in design, and transferred to Pratt Institute to study visual communications with a focus in advertising and art direction. He has interned at Apple at its headquarters in California and has worked as a freelance design assistant at New York brand building agency COLLINS:.

What made you decide to study design? Skateboard ads. Growing up in a small town of about 1,000 people I had plastered my room with skate ads and felt inspired by them. The roughness of the typography, the textures, and the aggressive photographic styles felt right and made me want to skate and explore. The connection to images in skate ads got me excited about typography and images. Since then I have become obsessed with what makes someone relate or want to look at or read and interact with a piece of communication. I think this is what good design does. I want to be a designer because I believe I can help companies and organizations relate to people visually and I find enjoyment in it. I also really enjoy the act of design, its processes, the people, and just talking to about it.