Originally from Seoul, South Korea, Jiwon Kim is currently pursuing a BFA in Graphic Design
at the School of Visual Arts (SVA) while interning at the Museum of Modern Art (MoMA) in the
graphic design department. Kim's first internship was with Sony Music Entertainment where she
worked on album cover design. While at SVA, Kim has participated in two honors workshops,
one with R/GA while the other explored the design of the Obama campaign logo. In October
2009, Kim was a Merit winner in the HOW magazine promotion design competition. Other
achievements include honors at SVA in her Junior Portfolio review, selection for best student
portfolio work exhibition from SVA at the Art Directors Club and packaging design awards
from SVA for her work on the Marie Louise wine and the Cascadian Farm jam brands.
What makes you want to study design? Graphic Design is an art form that allows me to dream about the unknown while giving
me the tools and frame work to express myself fully. I enjoy recreating objects in my own style, making them look different, yet
familiar. I believe it's important to make the best of every situation and to not fear failure; this principle drives my creativity and gives
me the confidence to handle any challenge. It also makes me a productive designer. I was originally inspired by the design principle of
YOUR DESIGN HERO?
Josef Müller-Brockmann and Paula Scher