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January 2010 GDUSA

FEATURE | AMERICAN PACKAGE DESIGN AWARDS
SPONSORED BY NEENAH PAPER
The American Package Design Awards is the fastest growing of GDUSA's national competitions. The reason is simple but profound: marketers are challenged as never before to convey their message and promote their brand in an era of fragmented audiences, global competition and tight budgets. Package design and its related disciplines are increasingly the difference makers in the purchasing decision. This competition celebrates well-designed graphics, of course, but more importantly the power of design to advance the brand and forge an emotional link with the buyer at the moment of truth. A special thanks to sponsor Neenah Paper, whose packaging papers are ideal for making your message stand out.

NEWS
Paula Scher focuses Bausch + Lomb branding; lion logo roars anew at New York Public Library; it's a revolutionary road for Emily Pilloton; Converse plays with Latin American market; Lester Beall's pioneering work lives on in new website; and much more.

SEEN AND NOTED
AOL's playful post-spinoff branding by Wolff Olins; black lace sets mood for La Seduction; Chicago weekly plays up free-thinking reputation with new promo campaign.

PEOPLE
IDEO founder Bill Moggridge is the new director of the Cooper-Hewitt; Marty Neumeier merges with Liquid Agency; Rebecca Richards to design director at Fitch Seattle; Time ups D.W. Pine to design director; Andrew Benett heads Arnold Worldwide; and many more.

 
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