The American Package Design Awards is the fastest growing of GDUSA's national competitions, with some of the biggest names in health and beauty, food and beverage, toys and games, household and outdoor goods, stores and retail, represented. The reason is simple but profound: marketers are challenged as never before to convey their message and promote their brand in an era of fragmented audiences, global competition and impossible budgets. Package design and related disciplines are increasingly the difference makers. This competition celebrates well-designed graphics, of course, but more importantly the power of design to advance the brand and forge an emotional link with the buyer at the moment of truth.