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May 2010 GDUSA

FEATURE | ANNUAL COLOR FORECAST
SPONSORED BY PANTONE

Color is among the most powerful ways to communicate messages about products, services, causes and ideas. And color forecasts are where theory and practice come together, where the rubber meets the road. Color choices are influenced by broad societal events and attitudes — as you will see in the report — and the process is so complex and evolutionary that no simple explanation suffices. A special thanks to Pantone for helping us develop this year's report.

NEWS
Pearlfisher warms up the ice cream market; GLAAD logo holds media accountable; Garson Yu goes for simple in Census campaign; eco-friendly theme for Echo bottled water; and much more.

SEEN AND NOTED
Playful graphics for child-friendly yogurt brand; Puma thinks out of the shoebox; Harvard University reminds us all (again) that it is smart; and more.

PEOPLE
Jennifer Morla, Steve Frykholm and John Maeda are AIGA medalists; Steve Hartman to creative director at Falk Harrison; LPK cooks up creative post for Bon Appetit's Liz Mathews; and many others.

TYPE SURVEY
You control the font buying decision within your company. Your decision is complex and multifaceted. You are limited when you design for the web. You think Comic Sans is overused. You will find our biggest type survey interesting.

 
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