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TDA Hands Playful Packaging To Chobani
Kids, both young and old, are targeted with bright, playful packaging for Chobani Greek Yogurt. Devised by TDA Advertising and Design of Boulder CO., the Chobani Champions packaging features handlettering and hand-drawn graphics designed to set apart the 100% natural, low-fat Greek yogurt brand, made in child-friendly flavors. The look was rolled out this Spring. TDA Creative Directors Thomas Dooley and Jonathan Schoenberg led the project, with Designer Sylvia Suh and Designer, Illustrator Zach Shapiro.
Contact: www.tdaadvertising.com

PUMA Thinks Out Of The (Shoe)box
PUMA has unveiled the next step in its long-term sustainability program, introducing a sustainable packaging and distribution system by renowned industrial designer Yves Behar. Behar, of San Francisco based fuseproject, designed a "Clever Little Bag" to replace the everpresent cardboard shoebox with a reusable shoe bag that protects each pair from damage. As a result of the 65% paper reduction through the "Clever Little Bag" concept, PUMA claims it will cut water, energy and diesel consumption on the manufacturing level by more than 60% a year.
Contact: www.fuseproject.com

Smart Wordplays Reintroduce Harvard Business Review Website
Harvard Business Review launched a new design and website earlier this year. To get the word out, communications company zig created a brand awareness campaign spanning print, out-of-home, mobile and radio, including large displays in key airports for business travelers. The creative for HBR's "The Revival of Smart" campaign features a bright, bold, graphic treatment that draws directly from the new look and feel of the magazine. The headlines are a series of smart wordplays — for example, Open for Change and Subscribe to a Better Tomorrow — aimed at the intelligent business professional who's likely to get the spin and want to take a closer look. Getting people to try the brand through interactive content also would make it more engaging, thought zig's creative team led by Creative Director/ Art Director Stephen Leps. Hence zig came up with Text Smart, an SMS component in HBR's airport installations, that encourages people to access a mobile web page where they can read free articles and get a free trial subscription. Leps worked with designer Kelly Davidson, copywriter Geoff Berg, strategic planner Ryan Wilson, team leader Carlie Naftolin and studio Cade Chen on the project.
Contact: www.zigideas.com