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There's Gold In Storytelling
ARGUS design firm of San Francisco worked with Fong & Fong Printers to create a brochure that communicates the importance of the synergy of design, image and technique in telling a story. The piece challenges the viewer to identify individual stories on each spread. Unique printing techniques help accentuate a visual dialog and add impact. A production note insert acts as the key to the story identities and the methods used to bring each to life. The Fong & Fong promotion, "What Is The Story," recently took the Best of Show and Gold Medal at the 2010 Showcase of Print/Design Excellence Awards, which covers Northern California and Northern Nevada.
McKinney Sculpts Color Chip Campaign
Sherwin-Williams Paint Stores tapped agency McKinney for the launch of "Color Chips" campaign, an integrated marketing campaign that uses print, tv, online and rich media to showcase the company's wheel of 1,500 paint colors available at more than 3,300 of its neighborhood paint stores nationwide. The print ads are particularly unique, featuring original color-chip sculptures created by Matthew Sporzynski, best known for his paper artistry in Real Simple magazine. The sculptures include a vase of flowers, stuffed animal, birdhouses and ice cream sundae. Three 30-second tv ads, directed and produced by Buck NY, are filled with landscapes and cityscapes bursting with color and unexpected animation, and the online executions include multiple display banner ads that invite consumers to engage with the color tools online. "We're excited to have created a campaign that's brand-focused storytelling through art," says Jonathan Cude, Chief Creative Officer at McKinney. "We were able to take what Sherwin-Williams is best known for ... and leverage it against an emotionally resourced story about color, using the single most important element in most painting decisions: the color chip," he said.
Contact: www.mckinney.com or www.sherwin-williams.com/color
Superfad Kicks Goal for Adidas
Production company Superfad created a 45-second online video to showcase the new adidas F50 football boot. The assignment came from agency 180 Amsterdam, and the concept was to highlight the boot's design within the setting of a light tunnel. According to Superfad Director Clayton McDermott: "The challenge was to create a spot that not only provided the viewer with a comprehensive overall view of the exterior design and the technology that lies within, but one that also conveyed the incredible speed and maneuverability that the new F50's design afford the player." Superfad introduced stadium elements which allowed the freedom to create some beautiful product shots of the boot flying through a stream of light trails, and the opportunity to see the boot in action. Credits include creative direction from Superfad's Adam Perry and 180 Amsterdam's Daniel Brooks, Todd Bois and Andy Fackrell. Josie Tucker of 180 Amsterdam was producer, and Superfad's Clayton McDermott directed the video. Contact: www.superfad.com