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neenah
October 2010 GDUSA

FEATURE | DESIGNING FOR THE GREENER GOOD
Change is never easy, especially with a tough economy as the backdrop. Ask the Obama team. Still, it seems American graphic designers are tackling environmental challenges head-on, and emerging greener (and busier) for it. This month, GDUSA visits with a few intrepid designers who are pushing forward to green their offices, their output, their clients and their business models. It's all good.

NEWS
NYU's Abu Dhabi offshoot gets cross-cultural identity; TCBY strives to standout amid fro-yo competitors; Sweet'N Low update isn't just for mom anymore; recycling Boston; makeover for the "Y;" and more.

SEEN AND NOTED
Typography supersized for Paula Scher school project; Novel idea for 70th anniversary of F. Scott Fitzgerald's death; Beirut selects fan's designs for tour merchandise; and more.

PEOPLE
Matthew Carter a jolly good fellow says AIGA Boston and MacArthur Foundation; globetrotting Theodore Maniatis settles in at New York's Click 3X; Geyrhalter Design changes name to match company growth; Chris Lyons joins Kodak as Global Segment Director; and many others.

 
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