Chris Lyons, a well-known executive and publisher in the graphic arts industry, has joined Kodak as Global Segment Director to ensure the company's solutions address customers' specific application needs. Recognizing that each major market segment demands a targeted approach, Kodak selected Lyons for his broad experience and expertise in virtually every key segment. Lyons' position at Kodak was created to oversee activity in the six primary segments of the graphic arts industry: commercial print, publishing, packaging, data-driven printing, enterprise, and photo products. He began his career at RH Donnelley, and has held management and leadership posts at the likes of Printing Impressions magazine; the Printer's Periscope online b-to-b portal; Reed Elsevier's Graphic Arts Monthly, Converting, Quick Print Products and Graphic Arts Blue Books; Women's Marketing; Scholastic; and Package Design magazine and RFID Product News. "The segment approach to the market makes a lot of sense today," observed Lyons. "Printers and marketers need a partner who understands the trends and challenges in each area — one who brings expertise and solutions that will help them succeed and grow their businesses."

Carbone Smolan Agency promotes Paul Pierson and Rachel Crawford to the position of Associate Principal. "As a legacy design and branding agency, change is the constant that keeps us relevant," says Ken Carbone, Chief Creative Director. "This appointment of new partners is very much in that spirit," he says. Pierson began his career as a freelancer for CSA, was hired as a full-time designer in 2003, before being promoted to senior designer and now Associate Principal. He has worked with such clients as Wall Street's new W Hotel Condominiums, Morgan Stanley and, most recently, a new website for the Cravath, Swaine & Moore law firm. Before graduating from Brown University, Pierson completed a core design curriculum at RISD. Rachel Crawford joined CSA as an executive assistant in 2006 and was soon promoted to project coordinator and then to project manager before being upped again to Associate Principal. Previously, Crawford worked in non-profit fundraising for HERE Arts Center and then the Brooklyn Academy of Music. She graduated with honors from New York University/Tisch School of Arts with a BFA in Theatre.

Fabian Geyrhalter, the Principal and Creative Director, of Geyrhalter Design has changed the company name to Geyrhalter & Company. The change reflects the move from a studio to an agency that now seeks to operate on more levels than solely graphic design. Explains Geyrhalter: "Our work has become more strategy driven and we have started to add services to our existing set of expertise in order to fulfill our clients' complete 'brand atmosphere' needs. Our design studio transformed into an agency that now strives on many more levels than solely graphic design." The change comes with a new identity but stays with the DIN font, and can be seen at www.geyrhalter.com.

Click 3X adds highly skilled VFX artist, compositor and creative director Theodore Maniatis to its 50-strong art team. He brings more than 14 years experience creating images for commercials, music videos and films, Maniatis has worked on high profile campaigns for companies such as adidas, Coca-Cola, Absolut and Mercedes-Benz, and on music videos for Natasha Bedingfield and The Sugarbabes. His film work includes The Reader. Maniatis joins Click after working in Australia, Asia, Europe and in the US, spending time at Animal Logic LA, Psyop NYC, Rhino in NYC, the Mill in London and NY among other firms.

Carbone Smolan Agency promotes Paul Pierson and Rachel Crawford to the position of Associate Principal. "As a legacy design and branding agency, change is the constant that keeps us relevant," says Ken Carbone, Chief Creative Director. "This appointment of new partners is very much in that spirit," he says. Pierson began his career as a freelancer for CSA, was hired as a full-time designer in 2003, before being promoted to senior designer and now Associate Principal. He has worked with such clients as Wall Street's new W Hotel Condominiums, Morgan Stanley and, most recently, a new website for the Cravath, Swaine & Moore law firm. Before graduating from Brown University, Pierson completed a core design curriculum at RISD. Rachel Crawford joined CSA as an executive assistant in 2006 and was soon promoted to project coordinator and then to project manager before being upped again to Associate Principal. Previously, Crawford worked in non-profit fundraising for HERE Arts Center and then the Brooklyn Academy of Music. She graduated with honors from New York University/Tisch School of Arts with a BFA in Theatre.