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Fashion Forward


One of the (many) strengths of print is its ability to capture vibrant colors, reproduce rich textures, and provide tactility that supports fashion marketing and similarly distinctive products. Shown here is a selection of print projects whose common theme is the effective use of design, paper and ink to evoke the fantasy of fashion as only print can do.

design army | concrete | turnstyle | pentagram

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Concrete

FOR LIDA BADAY

With offices in Toronto and NewYork, Lida Baday designs and produces beautifully detailed, alluring clothing that captures the essence of thoughtful, discerning, andmodern women. Her collections are sold in luxury boutiques and retailers around the world including Saks Fifth Avenue.

The designer does virtually no advertising, so the brochure acts as the company's only promotional vehicle. The brochure is the latest in a series that Concrete has developed for the fashion designer over a 15-year relationship. The visual language of the brand employs sensual, timeless photography as a signature style. Less a catalog, and more an insight into the designer's vision, the brochure mixes luxurious photographs of the season's items with images of details and process.

The print specifics are particularly important in this piece. It presents an opportunity to reflect the tactility and attention to detail of the clothing. Much like the collection itself, the uncoated stock conveys an understated elegance. This is accented by a fine bronze foil stamp on the front and back covers. A series of gatefolds slows the pace of reading and unveils images as visual gifts. This physicality provides a luxurious sensory element that digital communication cannot.

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