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Fashion Forward


One of the (many) strengths of print is its ability to capture vibrant colors, reproduce rich textures, and provide tactility that supports fashion marketing and similarly distinctive products. Shown here is a selection of print projects whose common theme is the effective use of design, paper and ink to evoke the fantasy of fashion as only print can do.

design army | concrete | turnstyle | pentagram

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Pentagram

for the costume institute, the metropolitan museum of art

Superheroes: Fashion and Fantasy was the catalog for the exhibition of the same name presented by the Costume Institute of The Metropolitan Museum of Art. The exhibition explored the symbolic and metaphysical associations between fictional comic book characters and fashion and featured popular icons such as Superman, Spider-Man, Hulk and Wonder Woman presented alongside the work of fashion designers like Alexander McQueen, John Galliano, Thierry Mugler and Jean-Paul Gaultier.

The catalog-s design, by Pentagram, affirms the alliance between fantasy and fashion through the juxtaposition of fashion imagery, comic book details and film and TV stills in a comic book frame format.

Comics pioneered the fragmentation of time and space with multiple-frame compositions, and the book-s design uses this strategy to show multiple details and perspectives of a single garment. The catalog also features a pressed tin front and back cover that adds a tactile, three-dimensional element to the design, and of course doubles as a kind of armor or chest plate (think Iron Man) and is also reminiscent of a superheroes lunch box.

Project: Superheroes: Fashion and Fantasy, Client: The Costume Institute, The Metropolitan Museum of Art, Design Firm: Pentagram, Art Director/Partner-in-Charge: Abbott Miller, Designers: Abbott Miller, John Kudos, Principal Font: Teuton

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