Logolounge the 2011 report
Exhibiting symptoms of an identity disorder, these marks demonstrate signs of being perfectly happy in flatland when suddenly they want to roll up off the page for a stroll in the 3D world. These marks are often constructed of a band that could be colored plastic or some other extruded substance. The notable identifier is the need to create a shadow on one's self when turning a corner, but not casting a shadow on the page as they are not really of our world. Some examples of this trend have pretty grandiose dimensional tendencies, while others merely hint at an attempt to take flight.
Embracing the pleasures of working with gradients, designers are discovering that dimension plus shape equals unexplored territories. Flat, lifeless concepts take on pleasurable dimension that is attractive to the consumer's eye. Though not the only one, this technique presents a graphic compromise for the purist between flat vector shapes and the crystal-capped dimensional hysteria of the last decade. The Microsoft Office for Mac suite icons formally cast long shadows and had a full-on dimensional appearance with bulbous shapes covered with light pings. Frog Design has dramatically reined in the dimensionality and the shadow, as seen here.