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Logolounge the 2011 report

Concentric

Yes, they are pushing the boundaries on acceptable levels of detail and reproduction challenges. But this crop of logos has an almost hypnotic optical mystique to charm the consumer. Repetition of fine lines concentrically crafted to play out an image may symbolically achieve the same effect as the cross-section of a tree telling the story of a life. It can be the tale of a journey or the timeline of a process. Scientific in nature, the creation of these marks is closely tied to the technology that helped spring them to life.

These designs are almost a cross-pollination of Spirograms (mentioned as a sidebar last year) and Jawbreakers (discussed in the trend report from three years ago). Many of these may conjure up a Timothy Leary moment. Whether used as the foundation of the mark or just as a portion, these solutions have dizzying impact on the viewer. This challenges, and like it or not, forces the consumer to confront the mark. They demand a reaction.

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