Logolounge the 2011 report
Proof that a little interference can truly break the tension. Any of these logos could survive without the dusting of white, but it is what helps set these marks in a hand-crafted genre and makes them more approachable. Crumpling, creasing, skewing, and distressing the art to create the prewashed look has been popular for years. This subtle effect has a few of its own differences that set it apart from the common methods of abuse.
This spritz of the logo surface is not always universal. More often it is applied only to specific areas of the mark. The open negative areas allow for the substrate to peek through, giving the logo a strong sense of place. If there is an attempt to emulate a look, it may be that of a block letterpress print that wasn't liberally inked. Because only limited areas of the mark may use this effect, these logos are able to live with one foot in the future and another in the past.