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Logolounge the 2011 report

Juvi

These are logos that look like Napster had his way with Hello Kitty: All are far too cute, with the smell of cigarettes on their breath. I believe we have seen this coming for some time, but this last year the trend reached a tipping point. Designers' fascination with the social culture characters has led to the adorable personification of the logo design industry's output.

Society has become comfortable with the endorsement of anything bearing a smile. Gaming characters, Twitter birds, manga literature-all inundate a new generation. At every on-screen pop-up, there is an opportunity to have your own mug shot translated into a two-dimensional avatar.

These aren't just the cereal box advertising characters that coaxed a generation to the breakfast table. These logos are simple, often geometric and monoweight in line. Anticipate their audience to be tech savvy and relatively new to a paycheck.

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