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Logolounge the 2011 report

Loopys

Spoiler alert: The following trend deals with the surface treatment of logos. Jump to the next trend if hand-wringing of more than two hours is likely to result.

Seriously, while we all love discovering a logo that combines solid draftsmanship with clever concept and a memorable shape, we also have to acknowledge that exploration of diverse surface technique is a thriving business. Designers are hell-bent on discovering and laying claim to the next genre of surface decoration.

Marks in this latest group have a special looseness and casual appeal. A clearly handcrafted loopy, loopy line is applied to the surface of an otherwise unremarkable but recognizable shape. In fact, this scribbling is the punch line to the logo. No pretentious calligraphic thick and thin strokes here. The whole affair is once again crafted using a monoline technique, which has become a common thread in several of this year's trends.

Other noted logos this year were silhouettes, similarly filled with a more erratic scrawl, but they lacked the modest panache exhibited here.

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