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Students to Watch in 2011BACK FORWARD

ekta mody

ekta mody


Born in the vibrant city of Mumbai, Ekta Mody received her B.F.A. in Applied Art at the Sir Jamsetjee Jeejeebhoy School of Art. She was awarded the Communication Arts Guild (CAG) Designer of the Year award for her undergraduate thesis project. This success led her to pursue a pulsating graphic design career for two years at a Mumbai-based design studio, while also undertaking freelance projects. Mody then moved to Manhattan in 2008 to pursue an M.S. in Communications Design at the Pratt Institute. At Pratt, the love for typography led her to design two typefaces, “Mody” and “Fold.” Currently interning at AR New York, Mody is involved in various projects, focusing on market leaders like Jimmy Choo, Banana Republic, Vogue, Andrew Marc, Jones New York, El Museo Del Barrio, to name a few. After graduation, Mody plans to live in New York as a global designer.

What made you decide to go to design school?
The desire to delve deep into the language of typography. I knew it was an essential and integral component of my learning, which would help me excel in what I love to do — design. A scholarship at Pratt turned the wish into reality.

Has it been a positive experience?
Both Pratt and New York have taught me a lot in the past two years; I have grown more than I would have anywhere else. Professors and classmates have taught and motivated me to constantly strive for improvement. They have challenged me to let go, explore, love and to be free.

Design Hero?
Antonio Di Spigna
Favorite Color?
Warm Grey
Favorite Typeface?
Din, Graphik, Knockout, Univers
Favorite TV Shows?
The Office, Family Guy
Favorite Books?
Monocle Magazine, Wallpaper Magazine, Five Point Someone by Chetan Bhagat
Favorite Movies?
Swades (Bollywood)
Favorite Music?
A. R. Rahman (Bollywood)
Favorite Fine Artist?
Sam Weber, Tom Sachs
Favorite Gadget?
MacBook Pro
Bookmarked Websites?
ektamody.com, ffffound.com, TED.com, TheDieline.com