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Seen and Noted


The Skinny on Pepsi Packaging

Diet Pepsi introduced a new “skinny” can during Fashion Week, with the can rolling out onto shelves this month. At the fashion festivities, Jill Beraud, chief marketing officer for PepsiCo said “our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world” and as a “celebration of confident women.” The traditional can will continue to be sold as well. Some advocacy groups, most notably the National Eating Disorders Association, have criticized Pepsi for seeming to equate skinny with beautiful, stylish and confident. Shown here: the first placement in a striking ad campaign features Modern Family star Sofia Vergara as well as various product shots.


Smarter Than the Average Studio

Combining stylistic elements of Saul Bass with the madcap nature of Hanna-Barbera’s animation, yU+co. crafted a unique stereoscopic 3D main-on-end title sequence for the Warner Bros. animated film Yogi Bear. Explains Art Director Synderela Peng: “The initial (Yogi Bear) concept was ‘Saul Bass in stereo’ – a clear use of shapes and lines that Bass’s classic designs are known for, but married to the playfulness of the Hanna-Barbera animation style.” Credits go to Creative Director Garson Yu, Art Director Synderela Peng, VFX Director Richard Taylor and Producer Sarah Coatts.
Contact: www.yuco.com


World As Canvas

In its first work for The Art Institute, the David&Goliath agency makes the point that the world is a canvas. From the aisles of a mundane grocery store, to the heart of Times Square, the campaign sends the message that there is opportunity everywhere and that an education in design from the Art Institute can help students “Create Tomorrow.” Produced through The Lab, the campaign includes tv, banners, website and print. Creative credits go to David&Goliath’s Chief Creative Officer David Angelo, Executive Creative Director Colin Jeffery and Creative Directors Ben Purcell and Steve Yee, as well as Art Director Bryan Carroll, Executive Producer Carol Lombard, producer Jennifer Mersis and copywriter Aroon Mukhey. The Art Institute’s Rebecca Kondos and Ken Nadeau also were creative director and senior graphic designer respectively.
Contact: www.dng.com