Annual Color Forecast SPONSORED BY PANTONE
Color is among the most powerful ways for creative professionals to communicate on behalf of their clients. At stake is nothing less than the success of products, services, ideas and causes. And color forecasts are the place where theory and practice comes together, as experts - sometimes through hard-headed analysis and other times through flights of imagination - attempt to discern broad evolutionary directions for major industries and the design disciplines that serve them. Color forecasting may look like fun and fantasy but be warned: do not try this at home or without expert supervision.